FAKTOR KOMITMENT DALAM HUBUNGAN ANTARA FRANCHISOR DAN FRANCHISEE: KASUS PT.WENDY CITA RASA SEBAGAI PEMEGANG MASTER FRANCHISE BRAND WENDY’S RESTORAN DI INDONESIA

Novita Widyastuti Sugeng

Sekolah Tinggi Pariwisata Trisakti

Abstract

The concept of franchising (franchise) has lately become one of the trend setters who gave a new color in the dynamics of the Indonesian economy. At least in the last three years, the interest Indonesian society to the emergence of a franchise business opportunity is very significant. With the background of the problem regarding lack of understanding of the business franchise for reciprocity in business or business carried on that have an impact on the future development of the business as well as how is the quality of the relationship between the franchisor and the franchisee in order to create a strong business. Research methods will I use it is descriptive and exploratory methods as a tool in decision-making approach. The unit of analysis of this study is the individual or individuals, in this case is the Wendy’s Restaurant Manager in Jakarta based on. The results of research on commitment, almost all respondents agreed on the commitments that have been made between the franchisor to the franchisee. It is seen that the respondents give the category a minimum of 4.00 and 5.00 were declared good and very good. Never the less there are also respondents who stated pretty good on innovation products and services as well as development of information.

Keywords: franchisor, franchisee, commitment, restaurant.

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