ANALISIS PERILAKU KONSUMEN (TENAGA KERJA INDONESIA) DALAM MEMILIH ETIHAD AIRWAYS

Surya Fadjar Boediman

Sekolah Tinggi Pariwisata Trisakti

Abstract

Etihad Airways is the United Arab Emirates airline which was set up in July 2003 and is led by Dr. Sheikh Ahmed bin Saif Al Nahyan. Offers a lot of facilities that support convenience as a means of transport, it’s no wonder many Indonesian’s labor voted Etihad Airways as the airline headed abroad specifically to the Middle East. This research aims to analyze the behavior of Indonesian’s labor using the Etihad Airways. The research method used is descriptive quantitative research methods. Primary data collection was done by observation and dissemination of a questionnaire on Indonesian’s labor in the departure Terminal of the 2D International Airport Soekarno-Hatta. The number of samples taken for as much as 50 respondents, whereas for secondary data obtained from a variety of references as well as data collected from Etihad Airways internal data.

To analyze the data using SPSS system 17. And can be drawn the conclusion that the consumer behavior factors there are many encouraging Indonesian’s to vote labor Etihad Airways. Evidenced by the median value overall amounted to 3.57.

Keyword : Indonesian’s labor and Consumer behavior

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