ATRAKSI WISATA MEMPENGARUHI MOTIVASI PENGUNJUNG DI RESTORAN CIMORY RIVERSIDE, BOGOR, JAWA BARAT

Novita Widyastuti

Sekolah Tinggi Pariwisata Trisakti

Abstract

Restoran merupakan salah satu public space yang semakin banyak dikunjungi oleh masyarakat Indonesia, khususnya DKI Jakarta sebagai salah satu alternatif ruang interaksi baru. Ini di sebabkan oleh kemudahan berinteraksi dengan keluarga, relasi atau bahkan pasangan, dan juga dapat menjamu rekan bisnis dengan suasana yang lebih santai. Salah satu cara agar dapat menarik perhatian calon pelanggan dengan cara menonjolkan panorama keindahan alam itu sendiri. Panorama keindahan alam dapat menarik simpati tamu untuk datang dan mencicipi menu makanan yang ada. Tidak jarang tamu datang hanya untuk menikmati keindahan panorama alam yang ada. Dengan adanya restoran-restoran bernuansa baru inilah menjadikan daerah tujuan wisata menjadi ramai pada akhir pekan atau musim liburan. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif. Dan untuk menentukan jumlah sampling yang akan diambil, peneliti menggunakan metode slovin. Untuk teknik pengumpulan data yang digunakan adalah Field Research. Penelitian ini merupakan penelitian pengujian hipotesis, lalu di analisis dengan menggunakan metode analisis deskriptif dan kuantitatif. Berdasarkan dari hasil penelitian dapat disimpulkan bahwa terjadinya hubungan korelasi yang kuat yaitu sebesar 0, 687. Dari hasil regresi linear sederhana menunjukkan  bahwa variabel atraksi wisata berpengaruh positif terhadap variabel motivasi pengunjung.
Keywords: Atraksi, Wisata, Motivasi, Pengunjung, Restoran Cimory
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STUDI ASPEK SPASIAL DESTINASI WISATA KAMPUNG BUDAYA SINDANGBARANG, BOGOR

Surya Fadjar Boediman

suryafajar@stptrisakti.ac.id

Sekolah Tinggi Pariwisata Trisakti

Abstract

The use of geography resources for tourism always happened in every area. One of geography resources use is spatial aspects at tourism destination. The development of spatial aspects use for tourism destination include tourist, tourist industry and host at Kampung Budaya Sindangbarang. The aim of the research to know the use of spatial aspect for tourism at the destination. The research uses descriptive methode with explorative approaching. The result of the research that Kampung Sindangbarang is still on the stage 1 of spatial aspects at the destination.

Keywords: Spatial aspects, tourism destination, tourist, tourism industry, host community

ANALISIS DAYA TARIK OBYEK WISATA FANTASTIQUE SEBAGAI SALAH SATU MULTIMEDIA SHOW DI ANCOL JAKARTA UTARA

Surya Fadjar Boediman

Sekolah Tinggi Pariwisata Trisakti

Abstract

In the present era, is unfortunate because of the difficulty of finding a tourism object that provides cultural attractions by showing the diversity of Indonesia, but it is certainly very good in providing education and the cultivation of positive values, especially on the younger generation. With this, PT Pembangunan Jaya Ancol sees this potential, thus starting the Fantastique. In the Fantastique, Ancol, North Jakarta all cultures, the traditional element to the most update and futuristic, shown in a major way. The advantages and spectacular performances Fantastique Magic Fountain Show can give you a deep impression and impact on any visitors who watch the show. However, due to the Magic Fountain Show is Fantastique attractions, therefore the author wanted to examine the potential possessed by this Fantastique.

This research aims to find out about the Fantastique attraction as one of the multimedia show in Ancol, North Jakarta, also aims to find out the appeal of Fantastique as one tourist destination in North Jakarta good benefits as well as drawbacks. The research method used is descriptive method, the method deskiptif is research that describes or depicts the phenomena or relationships between phenomena investigated by systematic, factual, and accurate (Kusmayadi, 2000) based on the results obtained, it can be stated that the appeal of Fantastique attractions as one of the multimedia show in Ancol, North Jakarta.

Keywords: potential and attraction

ANALISIS MINAT MAHASISWA/I SEKOLAH TINGGI PARIWISATA TRISAKTI MELAKSANAKAN KEGIATAN PRAKTEK KERJA LAPANGAN DI PULAU BATAM , KEPULAUAN RIAU

Surya Fadjar Boediman

Sekolah Tinggi Pariwisata Trisakti

Abstract

This research aims to know the interest Trisakti Tourism Institute’s student in the islands of Batam as a place to carry out field work practice and any interest that encourages students to choose Batam. The research method used is descriptive analysis method to describe and illustrate the factors examined by the author. Primary data collection was done by doing observation, dissemination of the questionnaire. While secondary data obtained from the data in the library, internet, interviews and tourism data.

The number of samples of 40 respondents, they are composed of 2009’sTrisakti Tourism Department students using Slovin (Kusmayadi, 2001: 74)

From the results obtained result is the destination Trisakti Tourism students to carry out on job training in Batam is to convey information. Competition in Batam Island not travel weighing competition elsewhere. Probably due to Human Resources in Batam Island not much sensitive to tourism. The knowledge gained in the Trisakti Tourism student is more used in Batam travel than in other places. Therefore many students chose Batam as the place of execution of the job training. The relationship between Batam Island with travel industries on the wholesaler bases was already quite well and smoothly. It also became one of the reasons students to choose. Creating tourism products is one of the interest and the purpose of the Trisakti Tourism student to carry out their on job training program. Often get a chance to take the tour both domestic or foreign country is the driving force for student’s as well

Keywords: interest in and intership program

ANALISIS PERILAKU KONSUMEN (TENAGA KERJA INDONESIA) DALAM MEMILIH ETIHAD AIRWAYS

Surya Fadjar Boediman

Sekolah Tinggi Pariwisata Trisakti

Abstract

Etihad Airways is the United Arab Emirates airline which was set up in July 2003 and is led by Dr. Sheikh Ahmed bin Saif Al Nahyan. Offers a lot of facilities that support convenience as a means of transport, it’s no wonder many Indonesian’s labor voted Etihad Airways as the airline headed abroad specifically to the Middle East. This research aims to analyze the behavior of Indonesian’s labor using the Etihad Airways. The research method used is descriptive quantitative research methods. Primary data collection was done by observation and dissemination of a questionnaire on Indonesian’s labor in the departure Terminal of the 2D International Airport Soekarno-Hatta. The number of samples taken for as much as 50 respondents, whereas for secondary data obtained from a variety of references as well as data collected from Etihad Airways internal data.

To analyze the data using SPSS system 17. And can be drawn the conclusion that the consumer behavior factors there are many encouraging Indonesian’s to vote labor Etihad Airways. Evidenced by the median value overall amounted to 3.57.

Keyword : Indonesian’s labor and Consumer behavior

FAKTOR KOMITMENT DALAM HUBUNGAN ANTARA FRANCHISOR DAN FRANCHISEE: KASUS PT.WENDY CITA RASA SEBAGAI PEMEGANG MASTER FRANCHISE BRAND WENDY’S RESTORAN DI INDONESIA

Novita Widyastuti Sugeng

Sekolah Tinggi Pariwisata Trisakti

Abstract

The concept of franchising (franchise) has lately become one of the trend setters who gave a new color in the dynamics of the Indonesian economy. At least in the last three years, the interest Indonesian society to the emergence of a franchise business opportunity is very significant. With the background of the problem regarding lack of understanding of the business franchise for reciprocity in business or business carried on that have an impact on the future development of the business as well as how is the quality of the relationship between the franchisor and the franchisee in order to create a strong business. Research methods will I use it is descriptive and exploratory methods as a tool in decision-making approach. The unit of analysis of this study is the individual or individuals, in this case is the Wendy’s Restaurant Manager in Jakarta based on. The results of research on commitment, almost all respondents agreed on the commitments that have been made between the franchisor to the franchisee. It is seen that the respondents give the category a minimum of 4.00 and 5.00 were declared good and very good. Never the less there are also respondents who stated pretty good on innovation products and services as well as development of information.

Keywords: franchisor, franchisee, commitment, restaurant.

FAKTOR-FAKTOR YANG MENARIK MINAT MAHASISWA ANGKATAN 2010 MENGAMBIL JURUSAN USAHA PERJALANAN WISATA SEKOLAH TINGGI PARIWISATA TRISAKTI

Surya Fadjar Boediman

Sekolah Tinggi Pariwisata Trisakti

Abstract

Every Trisakti Tourism freshman faced with two choices of majors, hospitality and Travel Business. This study examines what are the factors that attract students to choose a major in Travel Business. This study aims to find out the factors that attract students to get into the Travel Business that could be useful to the Trisakti Tourism Institute’s marketing and whether 2010’s students still interested in Travel Business.

The research method used is descriptive method. From this research it was concluded from personal interests, circumstances, and psychology. The most interesting factor is the highest interest 2010’s student to Travel Business from private interest factors because hobbies ( 3.9 ). The most interesting factor is the are the factors of interest situation due to the Trisakti Institute provides the Diploma IV Degree (3.5).Factor highest most attract 2010’s students to get into travel business majors are factors interest psychology because career opportunities broad after graduating from ( 4 ). Of all interest, most attract respondents to enter travel business is personal desire ( 3,5 ). Based on the questioner filled by the respondents, 2010’s students still interested ( 3.3 ) into trabel business majors in Trisakti Tourism Institute.

Keywords: Interest, Department of travel business

PENGARUH PENJUALAN TIKET PESAWAT SECARA ONLINE TERHADAP KEPUASAN PELANGGAN DI YUKTRAVEL.COM

Surya Fadjar Boediman

Sekolah Tinggi Pariwisata Trisakti

Abstract

As the development of an increasingly sophisticated technology from time to time. In online business technology advances is evaluated as effective and efficient in the process of selling airline tickets online. Ease in purchasing air tickets we can find through the official website of the travel agency travel company made, make the consumers prefer buying tickets online easier than having to go to the travel agent or the airlines directly to buy the plane ticket. This led to intense competition among travel agents.

In order to give the best service, Yuktravel.com delivers the ease of selling tickets with the online system. Consumers can also make a member through the official website owned by the Yuktravel.com, to provide the latest information on products sold by Yuktravel.com this research aims to know the effect or whether the online tickets sales to customer satisfaction. The benefits that can be gained from the implementation of this research is to provide inspiration and opportunities for those who want to start an online business is a very popular and efficient this time so it can be made into consideration in the preparation of the draft relating to marketing interests buy customers or customer satisfaction.

The research method used is descriptive method korelasional, research that seeks to describe or depict or describe the relationship between selling tickets online for customer satisfaction. Primary data collection was done by spreading the questionnaires to Yuktravel.com customers whereas secondary data retrieved from data about companies, data on the number of buyers of tickets system owned Yuktravel.com. Then to find out the relationship between selling tickets online (I-Marketing) and customer satisfaction will be used in the analysis of the correlation coefficient is Pearson with Analysis Statistical Package for Social Science (SPSS).

The results of this research are online tickets sales to customer satisfaction in Yuktravel.com with a percentage of 76% of customer satisfaction in Yuktravel.com. While 24% the rest is influenced by other factors, such as price, product diversity, and so on that are not examined by the author.

Keyword: customer satisfaction, online ticket, sell

PENGOLAHAN KULIT BUAH MANGGIS SEBAGAI BAHAN TAMBAHAN PADA PEMBUATAN SORBET BUAH MANGGIS

Djoni Wibowo

Sekolah Tinggi Pariwisata Trisakti

Abstract

The purpose of this study was to determine whether the difference  in terms of taste, and texture and to determine the acceptance of the panelists on the skin of the mangosteen fruits or bet in terms of taste and texture. This research was conducted in the Laboratory Pastry Trisakti lnstitute of Tourism. The method used  in this study is the use of experimental methods. The results of this study are feeling, the highest value lies in thes or bet with the addition of as much as 25% of mangosteen peel (B) is the average value of 4.11 for A. With the results of t-test showed that B has significant value to the A to the C of  0.003 and 0.000 with significant value, and has a significant value to Dof0000, which means that there is a significant difference in terms of taste. Preferred treatment B compared with other treatments for the right to own blend of flavors between the skin and the mangosteen fruit manggis. At the assessment of texture, the highest value lies in the sorbet with the addition of as much as 25% of mangosteen peel (B) is the mean value of 3.8, the A with the results of t-tests how ed that B has significant value to the A to the C of 0.042 and 0.896 with significant value, and has a significant value with D of 0.060,  which means the absence of a significant difference in terms of texture with treatment C and  D, and the existence of significant difference in texture on the A. Preferred treatment B compared with other treatments for the right to own blend of flavors between the skin and the mangosteen fruit mangosteen. Overall, in terms of taste and texture treatment B to be the most preferred by the panelists.

Keywords: Sorbet, Taste, Texture, Flavor, Mangosteenpeel

PERSEPSI WISATAWAN TERHADAP OBYEK WISATA MUSEUM TAMAN PRASASTI, JAKARTA

Surya Fadjar Boediman

Sekolah Tinggi Pariwisata Trisakti

Abstract

Every tourist has his perception of each of the attractions that they visit will be included also for the tourism Museum Taman Prasasti, Jakarta. If the museum management can tell this tourist perception then chances are uncertain if in the future the number of visitors who are interested to go to the museum could be increased. This research aims to find out what the actual perception of the tourist attractions of the Museum Taman Prasasti, Jakarta. Why is the number of visitors the museum is less than the number of visitors at other museums in Jakarta. Implementation of the research activities carried out in the Museum Taman Prasasti, on the time period July until August 2011. The research method used is descriptive research methods (Descriptive Research) which can provide a clear picture of the relationship between the facts and phenomena that became a subject of research. Primary data collection was done by means of dissemination of the questionnaire, interview and observation, while secondary data obtained from library books and the internet. Tourists perception of the existence of the Museum Taman Prasasti is sufficient and agree. In terms of tourists is quite aware of the existence of the Museum Taman Prasasti and agree the existence of Museum Taman Prasasti as one of the tourist places in Jakarta.

 

Keywords: Consumer’s Perception, visitor attraction, museum